We've been telling you something was coming. Today, we start showing you what it looks like.
The Brand-Creator Summit — taking place November 18, 2026 at the People Inc. Event Center in New York City — just got its first lineup announcement.
On the program: leaders from UTA, Google, Mastercard, IAB, Questus, Huckberry, Oatly, Edgewell Personal Care, Whalar, RAD Amplify, and Consumable. Alongside artist Shantell Martin and creators Nimay Ndolo and Angwi Tacho. And this is just the first wave — more names are coming.
One day. One room. The room no other forum in the brand-creator economy assembles.
Tickets are on sale now at events.aivanta.io.
Trending The Market
Live Nation Introduces A Creator Arm
Entertainment giant Live Nation announced that its starting a new firm focused on the brand-creator economy — Creator Nation.
The Big Pitch: Live Nation knows that creators are much more than one-off talents these days — they’re sprawling business empires with a creative foundation. That means films, startups, apps, live events, and so much more can come from the same mind. Creator Nation allows them to be on the ground floor.
The Fine Print: Creator Nation could prove to be the biggest launchpad for creator-driven entertainment.
Led by co-founders Alexis and Scott Fisher, Creator Nation “will provide support to creators around content, commerce, brand partnerships and live experiences,” according to THR.
With financial support from Live Nation, the arm plans to make acquisitions in the management space and other creator-adjacent businesses.
Creator Nation will work with a variety of creators, management firms, brands, and marketers, acting as the nervous system for creator-driven events and activations.
The Analysis: Alexis Fisher told THR that the heart of Creator Nation is about bringing fandoms into physical spaces with their favorite creators. “Whether it’s a brand partnership, whether it’s a meet and greet, whether it’s going on tour, I think that honestly is what the future is of taking creators offscreen into real life and converting the digital and traditional aspects and merging them together.”
That presents a huge opportunity for brands to be on the ground floor with creators on marquee events. In an era where the things that make waves in culture have to be eventized, you couldn’t ask for a better collaboration.
Together with Consumable
Audio For The Outcomes Era
Most media plans treat audio as a few line items: a streaming buy, maybe a podcast sponsorship. But the audio ecosystem is far bigger than that… and much of it is going untouched.
Mobile apps, addressable podcast audiences, and creator-led content extended across platforms — these are spaces where attention is intentional and trust already exists.
Consumable opens up that ecosystem.
The tool helps you reach 210M+ Comscore-verified monthly users across formats and channels.
It’s powered by listener intelligence, precision targeting, and modern identity infrastructure.
Every audio impression is measurable, addressable, and tied to real outcomes.
Consumable lets brands reach audiences wherever they listen, with the same precision and accountability marketers expect from their best digital channels.
Through immersive ad experiences that combine audio, visuals, and interactivity, brands can finally turn listening into engagement and business impact.
Building The Stack
WME Wants To Put Creators In Media C-Suites
Top Hollywood agency WME announced that it’s launching an in-house business incubator called “Creator Labs.” The team will help creator clients develop and launch social-first businesses, especially on YouTube, Instagram, and TikTok. It’s a chance for creators to not just license their likeness, but own their output. Superstar soccer player Erling Haaland and TV creator Julian Shapiro-Barnum are already using the team’s tools.
Twisted Labs Puts Followers In R&D
Twisted Labs’ new project, “Social to Shelf,” plans to crowdsource opinions online to aid with product development. That’s a big deal when 91% of people the company surveyed reported that they would like to vote on what they want to see in a new food product before it hits the production line. Additionally, the lab will search for signals that pinpoint growing food trends and collate real purchase behavior. It’s a strong bet that social intelligence is the most insightful for future investment.
Shamrock Combines Creators And Gaming
Private-equity firm Shamrock Capital is making an eight-figure bet on Saylor. Taking a majority ownership stake in the social-first agency, Shamrock is combining the company with gaming-focused creative agency Mutiny, which will keep the Saylor branding. Instead, Mutiny will become Saylor’s first gaming division. Expect a lot of Twitch collaborations.
Will you look to partner with Creator Nation?
Social Updates
Facebook is rolling out a new app called Forums to host all your Groups.
TikTok is supercharging its payment process, paying creators for brand deals within 30 days.
Twitch’s new Recaps feature will autonomously create shareable clips of longform livestreams.
YouTube debuted a new feature that will let every user make reaction videos to long-form content.
Linktree now has on-platform messaging.
Wrapping Up
The room is taking shape. The first wave of speakers is out. More announcements are coming, and the room fills as they do.
If you've been waiting to see who shows up before committing — now you have a reason. Tickets are available now at events.aivanta.io.
Back next week with the signal.
— The Authentic Team