The agenda for Authentic, the Brand-Creator Summit, is live. Time to start putting together your itinerary of sessions from top brands, agencies, and creators.
Now, onto the week in the brand-creator economy.
Trending The Market
Mastercard Buys Into MrBeast
Mastercard and MrBeast’s Beast Industries have announced a wide-ranging partnership that will see them co-develop a mix of content, products, and services.
The Big Pitch: Mastercard knows the best way to integrate deeply within the brand-creator economy is to join forces with a top influencer who understands the industry inside and out. Well, it doesn’t get much better than partnering with MrBeast, the most-followed YouTuber on the planet. And considering that MrBeast has been independently exploring financial products for creators, the team-up is an authentic value-add for both parties.
The Fine Print: Mastercard and MrBeast want to help creators manage their money.
They’ll develop “card programs, experiences, tools, and education” geared toward creators.
The credit-card company will also “deliver its payments network to the expansive creator ecosystem MrBeast has developed through his record-breaking videos,” per Tubefilter.
That could include co-branded cards for both creators and fans.
And since perks are a huge part of credit cards, holders will get access to exclusive MrBeast-organized events and experiences.
The parties will also collaborate on assisting creators with hiring, developing products, and boosting audience engagement. Those features are still under wraps.
The Analysis: MrBeast has been dipping his toes into the financial world over the past year, with the trademark of “Beast Financial” and the acquisition of youth-focused fintech startup Step. When that deal was announced, the creator said “I want to give millions of young people the financial foundation I never had.”
Partnering with Mastercard gives MrBeast a huge leg up in those ambitions. Meanwhile, Mastercard gets a thumbs up from a creator who’s arguably the most-famous person on Earth for anyone under 25 — the customers right at the beginning of their financial journey.
That’s the power of locking down deep and meaningful partnerships with creators.
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Building The Stack
Instagram Reveals Big Payouts For Longform Creators
When Instagram first unveiled “Features,” its new horizontal-video format that lets creators post videos that are up to 90 minutes, it looked as though it wasn’t cutting creators a check for their viewership. It turns out that wasn’t entirely the case. Instead, Instagram is offering creators big up-front payouts for posting Features, with sums ranging from $50,000 to $500,000. The push is a clear shot at YouTube… and an exciting opportunity for creators and brands to make a splash together.
Tubi And TikTok Team Up For Longform Series
AVOD streaming platform Tubi and social platform TikTok are blurring the lines between content creator and TV creator. The companies are teaming up to start the Creatorverse Incubator, which will creatively and financially support 12 TikTok creators to make a total of 10 longform series for the streamer. Some of the first-chosen participants include Marc Sebastian, Kendria Bland, Yasmine Sahid, and Pablo Hernandez. We wouldn’t be surprised if brand deals start to pick up with these creators.
Chicken Shop Date Is Coming To A Theater Near You
Amelia Dimoldenberg may be closing up her tenure hosting the influential talk show, Chicken Shop Date… but she’s doing so with a real event. On November 24, the show’s final six episodes will air in cinemas across the UK, Ireland, and Paris. It’s a one-night only event, but it goes to show how the major theater chains are willing to put up top creator content alongside big-budget Hollywood fare. That’s a milestone.
Has your company considered co-developing a core-brand product alongside a creator?
Social Updates
TikTok is launching a restaurant guide called “Must Eat” within its Local feed.
Reddit is finally adding an algorithmic “For You” feed alongside its traditional Following feed.
Reddit is also requiring that users log in to access the platform — a defense against AI scraping.
YouTube is lowering the threshold for creators to withdraw money from their Adsense accounts.
Discord is boosting discoverability on its platform by allowing administrators to make their servers searchable.
Wrapping Up
That’s the week in the brand-creator economy. We’ll be back in your inbox next Tuesday.
One more thing before you go: the full agenda for Authentic, the Brand-Creator Summit, is now live, and with just over two weeks to go, the lineup is coming into focus.
On November 18th in New York, you’ll hear from brand leaders at Target, Mastercard, eos, Oatly, Huckberry, and TurboTax. Creators including Shantell Martin, Angwi Tacho, Michelladonna, Nakiah, and Max Zavidow will be on stage, alongside the agencies and platforms shaping the work, including UTA, Whalar, Underscore Talent, Digitas, dentsu, Meta, Google, and TikTok.
One day, one stage, and the conversations shaping how brands and creators build together.
Get your tickets today: https://events.aivanta.io/e/authentic-2026
See you next week.
— The Authentic Team